Week 5 – Westside Coffee Company
Customer Segments
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Get Help Now!The owners at the Westside Coffee Company have asked you to help them define their target audience a bit more clearly.
Overall, their customer base is:
- 64% female
- 36% male
Customers Five Segments with Percentage and Description
| Customer Segment | Percentage | Description |
| “Pick-Me-Ups” | 48% | For these customers get in, get their coffee, and get out. |
| “Laptop Campers” | 15% | For these customers, this is their second office, and they love working surrounded by the buzz |
| “Espresso Escapists” | 17% | For these customers, they have extra time to kill, so they head to the nearby coffee shop for a break. |
| “Mocha Meet Ups” | 10% | For these customers, the coffee shop is a convenient, comfortable place for them to meet friends, clients, and sometimes first dates. |
| “Joe Aficionados” | 10% | For these customers, they are the devotees of their coffee shop. They’ve gone for a while and take pride in everyone knowing who they are. |
